Financial Wellness Campaigns
Structured 4-, 8-, and 12-week workforce initiatives that reduce financial stress and build lasting money habits, built for employers who want results they can measure.
Financial Wellness Campaigns That Deliver Real Results
Financially healthy employees are happy employees with higher retention, attendance, and productivity rates. That is why 41% of employers plan to increase financial wellness spending in the next 12 to 24 months. Financial Footwork’s Financial Wellness Campaigns are 4-, 8-, or 12-week structured learning initiatives designed for today’s workforce. Fast. Effective. Measurable.
These campaigns meet your employees at the financial level they are at, and take them on a path forward toward financial stability. Run one as a pilot, theme one to your season, or build an annual calendar. The structure flexes to your goals.
Proven Impact Across Leading Organizations Nationwide
50+
Over 50+ National Employers & Professional Sports Organizations Served.
9+
Years Serving Organizations Across the United State
650+
Over 650 Performance-Focused Financial Programs Delivered Nationwide.
Flexible Campaign Formats to Fit Your Team
JUMPSTART SERIES · 4 WEEKS
Focus: Quick wins, awareness, engagement
Ideal for: First campaigns and pilot programs
What’s included:
- Weekly themes, challenges, and engagement tools
- One financial focus area, tailored to your workforce
- Live kickoff webinar
- Goal-setting tools for every participant
- Participation report at campaign close
MOMENTUM SERIES · 8 WEEKS
Focus: Behavior change, habit-building, financial stress reduction
Ideal for: Deeper engagement
Everything in Jumpstart, plus:
- A second financial focus area
- One live workshop, on-site or virtual
- Significant others included
- Pre- and post-campaign assessments
- Engagement rewards and a mid-campaign check-in
- Behavior change report at campaign close
TRANSFORMATION SERIES · 12 WEEKS
- Launch keynote by Hillary Seiler
- Three financial focus areas: stability, habits, growth A second live workshop
- Monthly coaching office hours with Coach Hill
- Full ROI and impact report, plus a leadership debrief
- Annual Financial Wellness Calendar planning session
Features
Every series includes:
- Tailored financial curriculum
- Interactive, hands-on approach
- Built-in goal setting & accountability
- Flexible scheduling for teams of all sizes, in person or virtual
Campaigns Built Around Your Calendar
Every series can carry a seasonal theme that gives your team a reason to engage right now.
Why Financial Wellness Campaigns Work
Modular Design
Choose from 4, 8, or 12 weeks of content to match your business’s financial wellness goals.
Turnkey Delivery
We handle strategy, buildout, communication, engagement, and reporting for your campaign.
Measurable Results
Pre/post assessments and a final report showing employee participation and impact to help assess the ROI of your financial wellness campaign.
Coaching + Content
Engaging videos, tools, and expert coaching options available. We also include debt management resources to support employees in reducing financial stress.
TRUSTED BY COMPANIES NATIONWIDE
How Financial Wellness Campaigns Work
Select Your Campaign:
Choose from our 4-, 8-, or 12-week campaign options.
Customize Your Experience:
Choose topics, seasonal theme, add-ons, and communication preferences.
Engage Your Team:
Weekly themes, interactive challenges, and rewards designed to boost engagement.
Track & Report:
Integrated goal-setting tools and resources help keep your team focused and moving forward.
What Happens After Week 12?
The organizations that see lasting change don’t treat financial wellness as a one-time event. They build a rhythm. The Financial Wellness Calendar is an annual partnership: two to four themed campaigns a year, planned around your benefits calendar, delivered and reported by Financial Footwork. One plan. Year-round momentum.
Frequently Asked Questions About
Financial Wellness Platforms
What is a financial wellness campaign?
A financial wellness campaign is a structured, multi-week workforce initiative that builds employee money skills through weekly themes, interactive challenges, and accountability tools. Unlike a one-time seminar, a campaign runs for 4, 8, or 12 weeks, long enough to change behavior, not just raise awareness.
How is a campaign different from a workshop or webinar?
Workshops and webinars are single sessions. A campaign is a sustained program: weekly content, goal setting, engagement challenges, and reporting across 4 to 12 weeks. Many organizations combine them, using a keynote or workshop to launch the campaign.
Can we start small?
Yes. The 4-week Jumpstart Series is built to be a pilot. Run it with one team or one location, look at the participation report together, and decide what a bigger campaign looks like from there. Most organizations that pilot a Jumpstart move to a Momentum or Transformation series next.
How much work is this for our HR team?
Very little. Campaigns are turnkey: Financial Footwork handles strategy, buildout, communication, engagement, and reporting. Your team approves the plan and we run it.
How do we measure results?
Every campaign includes pre- and post-assessments and closes with a report: a participation report for Jumpstart, a behavior change report for Momentum, and a full ROI and impact report with a leadership debrief for Transformation. You see who engaged, what changed, and what it returned.
What happens after the campaign ends?
Every campaign closes with a report so you can see what changed. From there, most organizations build a rhythm: the Financial Wellness Calendar is an annual partnership with two to four themed campaigns a year, planned around your benefits calendar.
What does a campaign cost?
Pricing depends on the series length, your headcount, and the options you choose. Book a strategy call and we will scope a campaign around your team and your budget.
Expand Your Financial Wellness Toolkit
Campaigns are the backbone of a broader employee financial wellness program, but they rarely work alone. Many organizations launch a campaign with a keynote or an in-person financial wellness seminar, hold interactive financial wellness workshops at key milestones, and use financial wellness webinars to reach remote and distributed teams between sessions. During benefits season, custom employee benefit videos extend the campaign’s lessons into on-demand resources employees can revisit anytime.
Ready to Start Building Your Next Financial Wellness Campaign?
Financial Footwork campaigns are designed to deliver practical, real-life financial wellness that employees can immediately apply. We serve companies nationwide with in-person and virtual programming tailored to your organization’s unique needs.
Whether your team is based in one location or spread across the country, our campaigns meet them where they are, delivering education that is clear, engaging, and actionable.
Every campaign is built around interactive learning and real-world application. We combine expert instruction with weekly themes, challenges, and accountability tools that help employees take control of their finances, whether that means budgeting, saving, managing debt, or building long-term wealth. The goal is lasting behavior change, not momentary motivation. Employees walk away with tools, strategies, and a financial game plan they can actually use.
We partner closely with HR teams, benefits managers, and leadership to make sure the content aligns with your goals and supports your culture. Ready to support your team’s financial health and performance?
Book a strategy call today. We’ll respond within one business day.
Get In Touch
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