MOST FINANCIAL WELLNESS PROGRAMS ARE BUILT TO CHECK A BOX. WE ARE BUILT TO CHANGE BEHAVIOR.
Generic financial content does not move people. One-time workshops do not create lasting habits. A platform no one logs into does not solve financial stress.
Financial Footwork was built on a different belief: that real financial change requires education, implementation tools, and ongoing accountability working together. Not a benefits checkbox. A performance system.
That is why corporations, professional sports organizations, universities, and individuals across the country choose Financial Footwork when they want programs that actually produce results.
16+
Years developing and delivering financial education programs across industries and income levels
9+
Seasons inside NFL and NBA organizations, serving 12 NFL teams and 1 NBA team
TOP 50
Financial speaker ranking, LetsEngage.com, 2022 and 2023
AUTHOR
Amazon best-selling author of Train Your Money: An Expert's Winning Playbook for Your Financial Success
FINANCIAL LITERACY IS NOT ACADEMIC. IT IS PERSONAL.
Financial Footwork was not built in a boardroom. It was built from lived experience, the kind that teaches you what actually changes people’s relationship with money and what does not.
For founder Hillary Seiler, financial education became personal long before it became a career. Watching the real consequences of financial stress play out in her own life and the lives of people around her made one thing clear: the problem is not a lack of information. The problem is a lack of a practical system for putting that information to work.
“People do not struggle with money because they are irresponsible. They struggle because no one ever gave them a real playbook.”
That insight became the foundation for Financial Footwork. Every program, every workshop, every digital tool is built around one question: does this actually change what someone does with their money tomorrow?
Fifteen years and 650+ programs later, the answer has been consistently yes, across industries, income levels, and career stages.
MEET FOUNDER AND
CEO HILLARY SEILER
Hillary Seiler, known as Coach Hill, is the founder of Financial Footwork and one of the most in-demand financial wellness educators in the country.
An entrepreneur, bestselling author, certified financial education instructor, and Top 50 financial speaker, she has spent 16+ years helping corporations, professional sports organizations, universities, and individuals build stronger financial foundations.
Known as “big sis” to the NFL teams, NBA organizations, and universities she coaches, Hillary brings a rare combination of professional credibility and genuine human connection to every room she enters. Her programs are not lectures.
They are conversations that move people from stress to strategy. Hillary holds a B.S. in Finance and is one of a small number of educators in the country to hold all three of the certifications below simultaneously, making Financial Footwork one of the most credentialed financial education firms in the industry.
Book Coach Hill
PROVEN IMPACT ACROSS LEADING ORGANIZATIONS NATIONWIDE
Selected by high-performance organizations to deliver financial programs that drive measurable behavior change and lasting workforce impact.
50+
National Employers & Professional Sports Organizations Served
650+
Performance-Focused Financial Programs Delivered Nationwide
Top 50
Financial Speaker, LetsEngage.com, 2022 & 2023
The Train Your Money Performance Model™
A performance-based financial wellness framework designed to drive measurable behavior change across organizations and individuals. Not a coritent library. Not a one-time event. A system
awareness
Targeted financial education tailored to the realities of your workforce. Employees gain practical knowledge they can immediately apply to everyday financial decisions.
APPLICATION
Structured tools and guided exercises that help employees move from financial knowledge to real implementation. Understanding alone does not produce results. Application creates progress.
ACCOUNTABILITY
Reinforcement systems and progress tracking that support long-term financial improvement. Employees stay engaged while organizations gain measurable insight into program impact.
Unlike passive content libraries or one-time workshops, the Train Your Money Performance Model integrates education, implementation, and accountability to strengthen financial confidence and organizational performance over time
FOUR DISTINCT AUDIENCES. ONE PERFORMANCE STANDARD.
Every Financial Footwork program is built around the specific financial realities of the people it serves. Click below to explore the program built for your organization or situation.
CORPORATIONS AND EMPLOYERS
Financial wellness programs built to reduce employee financial stress, improve engagement, and drive benefit utilization across your workforce. From lunch-and-learns to full-year Vault access.
EXPLORE WORKFORCE SOLUTIONS
PROFESSIONAL SPORTS ORGANIZATIONS
Performance-based financial education for athletes navigating complex income, taxes, contracts, career transitions, and long-term wealth strategy. Trusted by NFL and NBA organizations since 2016.
VIEW PRO ATHLETE SOLUTIONS
UNIVERSITIES AND NIL PROGRAMS
NIL University by Financial Footwork delivers hands-on financial education for student-athletes navigating NIL income, taxes, contracts, and financial independence for the first time.
EXPLORE NIL UNIVERSITY
INDIVIDUALS
My Money Playbook workbooks and on-demand financial training resources for individuals ready to build a real financial plan, reduce debt, strengthen credit, and take control of their money.
EXPLORE INDIVIDUAL RESOURCES
FOUR WAYS TO BRING COACH HILL TO YOUR TEAM
Every format runs on the Train Your Money Performance Model™. Pick the one that fits your people, your goals, and your calendar.
Keynotes
The signature talk for conferences, leadership summits, and company-wide events. High energy, real strategy, zero lecture.
Book a Keynote →Workshops
Hands-on sessions where your people build real money skills in the room, not just take notes and forget them.
Explore Workshops →Webinars
Live virtual programs built for distributed teams and open enrollment season. Same coaching, every location at once.
See Webinars →Seminars
Half-day and full-day deep dives for organizations ready to go past the basics and change behavior for good.
View Seminars →Certified, Credentialed, and Industry-Recognized
Three certifications. One standard: education your people can trust, from someone qualified to teach it.
CERTIFIED FINANCIAL EDUCATION INSTRUCTOR
National Financial Educators Council
FINRA CERTIFIED FINANCIAL EDUCATOR
FINRA
SENIOR CERTIFIED CREDIT COUNSELOR
National Association of Certified Credit CounselorsAS SEEN IN
READY TO BUILD SOMETHING THAT WORKS?
Whether you are an HR director building a workforce wellness program, a Director of Player Engagement looking for athlete financial education, a university AD exploring NIL programming, or an individual ready to take control of your finances, we respond within one business day.
Tell us who you are and what you are building. We will take it from there.
- Corporations and HR leaders
- Professional sports organizations and front offices
- Universities and athletic departments
- Individuals seeking personal financial coaching and resources